December 12, 2019
A Psychology Today listing just might be worth the investment.
So how much does a Psychology Today listing cost?
According to their website, the cost of a Psychology Today listing is $29.95/month.
That’s not too steep of a price. But is it worth it?
Below, I analyze Psychology Today’s guarantees, the chances of clients finding you on Psychology Today, and other costs and benefits of a Psychology Today listing.
If you do choose to bite the bullet and pay the cost of listing on Psychology Today, Psychology Today promises the following:
Let’s break these down.
Psychology Today reports that by making a profile on their platform, you won’t need to make a website because they “promote your profile on all the major search engines.”
This isn't entirely true, and pretty misleading. Here’s why.
If you have a listing on Psychology Today, you have competition. In Denver’s search results on Psychology Today, there are 1,747 listings and 87 pages of results.
Does Psychology Today honestly promise that they will promote 1,747 profiles on Google?
Note that people rarely look past the first page of the search results (on Google anyways), let alone the second and third. On the first three pages of Google’s, Bing’s, and Yahoo’s search results for therapist keywords, there were no Psychology Today profiles--only a search results page on Psychology Today.
Actually, a Psychology Today profile ranking on Google is nearly impossible, and here’s why.
SEO doesn’t work like that.
Google ranks a website based on over 100 rankings factors. Very, very simply put, you need the following things:
No one but you will link back to your Psychology Today profile, and you cannot write or promote any content (except for your own bio) on your profile.
So, when Psychology Today says that “your name will appear high up in the results,” they aren't being entirely truthful. Just because their website appears on Google does not mean that potential clients will see your profile via Google.
True, Psychology Today is very often in the top few spots on the search engine results page (also known as the SERP), but what good is a referral if you find yourself on pages 20, 30, 40, or 87?
I don't question that they're the #1 online source of referrals, but I do question the value of that referral source. I've heard from some therapists that have gotten 11+ leads from Psychology Today and others that have gotten 0. It seems pretty subjective to me.
This is undeniable.
Psychology Today is known and trusted by Google and every day people. Being associated with their brand can’t hurt, but if your listing is buried, how much is that worth?
Up to you.
So should you make investment of the cost of listing on Psychology Today?
$29.95/month isn’t terrible, but let’s review the facts:
All this being said, you do get a link to your website. Psychology Today is a titan in the industry, so a link from their website does carry a lot of weight. Because of this, we recommend purchasing a Psychology Today listing, but we do not recommend Psychology Today being your sole source of digital marketing.
I specialize in therapist marketing and website design and offer free, initial marketing consultations. During marketing consultations, we discuss your needs, strengths, competitors, and potential strategies for marketing your private practice.
Even if we don’t end up working together, I would love to hear from you. You can call me, text me, fill out an online form, or chat with me. Visit my contact page for all your contact options.
Hi, I’m Kristie Plantinga, the founder of Therapieseo. After working in the digital marketing industry as a content strategist, writer, website production manager, associate, and content manager, I decided to start my own business and serve a population close to my heart: therapists.