nyc practice case study
From struggling in a new market to 75 clients signed in one quarter.
This virtual group practice struggled to establish themselves in NYC…
… one of the most competitive markets in North America. After partnering with us on SEO to make a place for themselves in New York City, results began materializing as Google's trust in their new online presence grew. While initial progress was gradual, the compounding effects became clear over time.
the results
Partnering with Place Digital
The turning point came when they joined our Accelerator program. We secured multiple map pack rankings across target keywords and integrated a CRM system that dramatically improved their response times. This proved critical. Even high-intent Google leads typically contact multiple practices, making speed-to-lead a key competitive advantage. By responding faster than competitors, they converted more prospects into booked clients and achieved sustainable, predictable growth through organic search.
Here’s what we did.
Enhanced key service pages.
We enhanced key service pages and top-performing blogs to bring in leads throughout NYC.
outcomeThese optimizations began generating new qualified leads almost immediately.
Optimized for Google Business.
We fully optimized the client’s NYC profile for frequently searched and valuable “near me” and “therapist NYC” searches.
outcomeVisibility in local packs and consistent inquiries.
Expanded into new niches.
Next, we created new specialty pages targeting untapped markets and niche keywords.
outcomeUsing our proven page templates, the site began attracting high-converting, ready-to-book visitors.
Built high authority links via PR.
Our team connected with reporters of various well know websites in the health and mental health niches to secure features for our clients.
outcomeFeatures in publications like BuzzFeed, Health Central and Yahoo.
Created practitioner listings.
We created an additional Google Business profile. Targeting high value keywords.
outcome3-4 months since creation of the first profile, the client is receiving qualified leads each month and has signed more clients with insurance they prefer.
Designed a high performing site.
We redesigned and migrated their old Squarespace site to the newest version.
outcomeSince helping them recover from usability issues, the client instantly converted site visitors into inquiries.
Resulting in…
01 / Approximately 70 client inquiries per month—an increase from 35-40 client inquiries.
02 / Approximately 70+ signed clients in Q4 of 2025—the practice goal was 50 signed clients for Q4 2025.
03 / The group is looking to hire more therapists in 2026 to support the new lead flow.
It doesn’t have to take years to grow a profitable practice.
Start marketing your practice on Google and experience the benefits.
