I teach you everything I know about SEO for therapists and coaches so you can do SEO affordably, effectively, and independently.
You're starting your own therapy practice. You want to work with your ideal clients, make the income that you deserve, and take back your schedule. You're making it happen :)
But with all that liberation comes a lot of responsibility. Now, you're responsible for things that you might not know too much about, like marketing.
As a student of the web myself, I know how to piece together an education with blog posts, podcasts, free online courses, etc... but when you're trying to get your private practice off the ground, you may not have the luxury of time to teach yourself how to do marketing.
A private practice consultant helps you relieve the unknown and expedite the success of your private practice.
If you want to gain marketing skills and have a marketing strategy in place for your private practice, you're in the right place.
I help therapists like you eliminate marketing overwhelm, learn marketing skills, and form a marketing strategy going forward.
I have a background in Psychology and years of digital marketing experience.
A good marketing strategy should cover a variety of channels. During my consulting, we discuss the following topics.
I'm an SEO specialist, so is this is the core of our work together. Although I'm biased, SEO will be a huge part of your practice's success. If you're a service-based business, you need a solid presence on Google.
SEO encompasses a lot of different strategies, but we'll focus on getting awesome links and writing content that ranks.
Local SEO is like SEO, but instead of optimizing your website, we optimize your Google My Business listing. If you don't have one yet, make one right now. Seriously! It's free, and if you rank well, you are at the top of the search engine results page. It takes months to get to the top of the search engine results page, but if you do your local SEO right, you can get months ahead.
I teach you my exact strategy for getting more exposure on Google My Business, from what to post to what listings on websites like Yellow Pages you need. We'll even discuss ethical ways of getting reviews.
Local SEO is not talked about enough in the therapist marketing space, so it'll be your secret weapon!
Yay! You have successfully gotten someone to click on your website. But now what? Just because someone went to your website doesn't mean that they'll contact you.
It's estimated that for a user to buy a product or hire a business, a user sees that company's content five to six times. Five to six times!!
This is where email marketing comes in. When a user is on your website, you want to bring them into your ecosystem and introduce yourself. Through email marketing, you can provide tons of value, show potential clients what you do, and show them exactly who you are (because nobody has time for countless phone consultations only for none of them to result in clients).
With your psychologist marketing consultant (me!), we'll come up with a strategy for your email marketing and discuss best practices to turn those web visitors into leads.
You've probably heard this dozens of times before, but it's crucial to nail your niche.
By nailing your niche:
During our time together, we'll discuss your niche and how to attract your ideal clients through website copy and visual assets.
I'm assuming you're here because you know that therapist directories aren't enough to fill your practice. Even if they were, do you really want to leave your practice's wellbeing in the hands of an algorithm that no one understands?
We won't get too much into directories, but I can recommend my favorites and how to optimize them for conversions.
During our fifty minute sessions (6 sessions total), we'll discuss the topics I mentioned above and any other niche strategies.
You'll also get access to the entire curriculum of my group consulting program Optimize Your Practice.
After our sessions, I send detailed messages covering the topics that we discussed, your "homework" for the time before our next session, links to relevant articles and tutorials, and anything else that we discussed during our calls.
My clients love their list of homework. When they feel overwhelmed by their new practice, they appreciate being able to check off a list of marketing activities and know that they're doing the right things. I make sure that the work is manageable, too. I provide you with a list that will only take you a couple of hours to complete.
You also receive Voxer and messaging support between sessions.
So, in total...
I can help with aspects of your practice formation like branding, messaging, business name ideas, marketing your practice, etc. I cannot help with licensing, contracts, and issues related to your state's code of ethics.
For six private consulting calls, my group consulting curriculum, ongoing email support between sessions, editing, plus personalized homework and tutorials, you pay $3,000 (there's a payment plan available).
Yes. I require six sessions (ideally two per month). This amount of time is necessary for us to maximize the value of our sessions and make a difference in your practice. You also should budget for a couple of hours per week spent applying what you learned with me.
There are a few signs that private practice consulting is for you. First, you are trying to maintain a lean marketing budget. Second, you want to gain skills for the future. Third, you need guidance. Maybe you want to do this stuff, but you just need to be told what to do. I can help!
My idea of SEO success is a strong web presence on Google, regular client leads, and consistently increasing organic traffic to your website and Google My Business listing.
I am honored to have worked with many incredible therapists and coaches. You can hear more about their experiences with me below.