dallas practice case study
From thousands spent on ads to 100+ monthly inquiries from SEO alone.
A Dallas-based, private pay practice had spent years investing heavily in both SEO and PPC…
… but they felt stuck. Despite publishing more than 100 pieces of content and pouring tens of thousands of dollars into Google Ads, their growth had plateaued.
the results
Partnering with Place Digital
Frustrated by the lack of progress, the founders decided to switch to Place Digital for SEO while keeping their PPC agency on board. Before long, our strategy began driving the consistent, high-quality leads they’d been missing. Eventually, the practice realized they no longer needed the PPC agency at all. Our SEO alone was delivering the results they’d been chasing for years.
Here’s what we did.
Optimized existing content.
We enhanced key service pages and top-performing blogs, focusing on private-pay intent keywords.
outcomeThese optimizations began generating new qualified leads almost immediately.
Optimized for Google Business.
We fully optimized both the Dallas and Fort Worth Google Business profiles for “near me” and “best therapist” searches.
outcomeVisibility in local packs and consistent inquiries.
Expanded into new niches.
Next, we created new specialty pages targeting untapped markets and niche keywords.
outcomeUsing our proven page templates, the site began attracting high-converting, ready-to-book visitors.
Built high authority links via PR.
Our team connected with reporters of various well know websites in the health and mental health niches to secure features for our client.
outcomeFeatures in publications like Scary Mommy.
Resulting in…
01 / 90–100 client inquiries per month.
02 / Expanded visibility across the Dallas-Fort Worth metroplex.
03 / Only working with one agency: Place Digital. No more paying for paid ads and an SEO agency each month.
Your practice doesn’t have to invest in ads.
It’s time to invest in an organic strategy. Level up your online presence today.
