calgary practice case study
From an AI crash to 25 private pay clients signed per month.
This Calgary-based private pay group practice struggled off and on with PPC campaigns…
… that failed to deliver meaningful results. After a year of intensive SEO work with Place Digital yielded strong results, both the agency and client scaled back efforts, a common practice at the time. However, when Google's 2025 algorithm updates and AI-powered search features hit, their rankings started to drop, proving that consistent SEO effort is now essential to maintain visibility.
the results
Partnering with Place Digital
Place Digital re-engaged at full capacity, migrated their website to a more SEO-friendly platform, and implemented innovative new strategies now being rolled out across all clients. In a period of three months, the practice generated 70-100 qualified leads monthly and signed 65 new clients.
Here’s what we did.
Enhanced key service pages.
We enhanced key service pages and top-performing blogs, focusing on private-pay intent keywords.
outcomeThese optimizations began generating new qualified leads almost immediately.
Optimized for Google Business.
We fully optimized the client’s Calgary profile for frequently searched and valuable “near me” and “best therapist” searches.
outcomeVisibility in local packs and consistent inquiries.
Expanded into new niches.
Next, we created new specialty pages targeting untapped markets and niche keywords.
outcomeUsing our proven page templates, the site began attracting high-converting, ready-to-book visitors.
Built high authority links via PR.
Our team connected with reporters of various well know websites in the health and mental health niches to secure features for our clients.
outcomeFeatures in publications like She Knows and Ask Men.
Created practitioner listings.
We created multiple Google Business profiles. targeting high value keywords.
outcome3-4 months since creation of the first profile, the client is receiving 10+ qualified leads per month and has signed 18 assessment clients.
Designed a high performing site.
We redesigned and migrated their website to a more SEO-friendly platform.
outcomeSince helping them recover from usability issues, the client instantly converted site visitors into inquiries.
Resulting in…
01 / 70–100 client inquiries per month—an increase from 35-40 client inquiries.
02 / Approximately 20-25 signed clients per month—an increase from 5-10 signed clients per month.
03 / Initial client session fee is $290-$330. Majority of clients are booking a follow up session at fees of $210-$245.
04 / Only working with Place Digital. No more paying for paid ads.
Your practice doesn’t have to be a victim to AI and inconsistency.
It’s time to reclaim your online presence. Level up your practice today.
