January 9, 2020
You've done everything for starting your private practice. You have a business plan, a few clients, paperwork, and more. But are you missing a counseling practice name?
If you want a therapy practice that will scale, it's important to carefully select a therapy business name. However, picking a counseling name is challenging.
Half the battle is getting people to your website. An interesting name might get people to click!
Here, I'll go through what makes a good business name, some of my favorite names that I've seen, and ways for you to brainstorm your own counseling business name.
A therapy practice name should be a few things:
Your therapy company name should be memorable. If you plan on growing your private practice, I suggest choosing a counseling practice name that isn't your actual name. Sarah Brown, LCSW LLC is, unfortunately, very forgettable.
There are a few memory principles that can help you.
Ultimately, if your name is unique, it will help potential clients remember you.
Make sure that your counseling practice name actually sounds like a therapy company. To do this, just make sure "therapy," "counseling," or another similar word is in your name.
This helps SEO, too. By including a keyword in your name, Google could potentially rank your practice higher in the search results. Why? Google attempts to identify your niche, and your business name and domain help establish your field.
Bonus: if you can add your location to your name, that helps your local SEO performance as well.
One warning: do not be too generic. Beware of topically overused words like "empathy" or "heal."
If your name is directly tied to your brand, you'll help potential clients remember your therapy company name AND your practice. Make sure that your name is in your logo and that your name is tied to your private practice's values.
For example, if you specialize in helping members of the LGBTQ+ community, it would make sense to tie in values like expressivity and acceptance into your counseling practice name.
Best Life Therapy is a great name for a few reasons.
Revive Relationship Therapy directly advertises its services: relationship counseling. Additionally, revive is an exciting word that often elicits an internal response. That small surge of hormones neurologically helps potential clients remember the practice.
In couples counseling, people are often looking to bring life back into their relationships, so revive is the perfect benefit to advertise.
"Through the woods" is a timeless proverb about overcoming struggle. Additionally, "woods" brings about visuals of forests and nature, and nature is associated with tranquility. People seeking therapy are often in pursuit of inner peace, so the name matches many potential clients' intentions.
Finally, the center's slogan is "the only way out is through," so the name ties their therapeutic approach with their brand.
This name is so interesting. Therapeutic values like patience, honesty, and empathy are in stark contrast of an idea like rebellion. Humans see the world through patterns, so a name that breaks our mental models of what therapy is supposed to be gets our attention.
The therapy company's visual brand is in line with this idea of "rebellion," as well. It's very well done.
Happy Nest Therapy specializes in helping children deal with "big feelings." The therapy business name is nostalgic and reminiscent of nursery rhymes or lullabies, so it's topical AND memorable.
With troubled children at home, parents want nothing more than a "happy nest." The therapy practice name cleverly suggests the benefit of the therapist's services, as well.
It's also comforting. When we think of "nesting," we think of making ourselves at home.
"Wild woman" speaks directly to the kind of client that the therapist sees. The alliteration makes the name memorable, and it hints at another cultural phenomenon: the "wild woman," a cultural archetype.
The counseling practice name boldly introduces the clinician to potential clients--we can be sure that the therapist also identifies as a "wild woman."
However, the danger with this type of name is that it might go out of style. Be careful with therapy business names that draw on a trend.
This is a great example of a play on words. HealThier therapy offers psychological and exercise therapy. The name draws people in, and the website immediately explains the practice's unique name and approach to wellness.
It's clever, on brand, and memorable.
In the User Experience (UX) field, teams do a lot of brainstorming.
You can use these same brainstorming techniques to come up with a name for your therapy business!
So, grab some friends (and maybe a bottle of wine) and try out a few of these techniques to find your counseling practice name.
Remember to combine results from your brainstorming session with your own unique approach to therapy.
This is a great way to kick off your brainstorming session. It loosens everybody up and keeps things fun.
Come up with a bunch of TERRIBLE names. Be mindful of why they are bad; this helps you come up with names that are the opposite.
S.C.A.M.P.E.R. is an acronym for substitute, combine, adapt, modify, put to another use, eliminate, and reverse. The acronym acts as a guideline for the following questions:
Grab a pen and paper and get ready to draw!
Write down your potential clients' problems and then draw nodes (can be simple lines or arrows) to related issues. Or, start with "therapy" or "counseling" and write down all related things. This should bring up a lot of words and pain points.
You can also do this "round robin" style by going around in a circle. Try to move quickly so EVERYTHING is said--there are no bad associations. A non-judgmental atmosphere is crucial when brainstorming.
Ask the group thought-provoking "what if" questions. For example:
Asking totally out there questions really helps you get creative.
Think of the most extravagant and awesome ways to solve your clients' problems. In your name, how can you tap into that energy and those solutions?
This is pretty simple. List all assumptions about counseling that you can think of and challenge them.
Hi, I’m Kristie Plantinga, the founder of Therapieseo. After working in the digital marketing industry as a content strategist, writer, website production manager, associate, and content manager, I decided to start my own business and serve a population close to my heart: therapists.