houston case study
From founder overwhelm to a 58% increase in inquiries.
A Houston-based, private pay practice had a baseline presence on Google…
… but they felt overwhelmed by the pressure of filling their clinicians’ caseloads—on top of managing their own. They had made modest investments in digital marketing over the years, but they were still struggling to attract private pay clients and reach a point of sustainability.
the results
Partnering with Place Digital
We shifted the strategy away from broad blogging to focus on high-intent service pages, filling critical conversion gaps in their existing framework. This targeted approach prioritized authoritative landing pages designed to capture private pay clients. By optimizing for these high-value service categories, the practice transformed their plateauing digital presence into a lead generation engine.
Here’s what we did.
Optimized existing content.
We enhanced key service pages and top-performing blogs, focusing on private-pay intent keywords.
outcomeThese optimizations began generating new qualified leads almost immediately.
Expanded into new niches.
Next, we created new specialty pages targeting untapped markets and niche keywords.
outcomeUsing our proven page templates, the site began attracting ideal-fit clients.
Optimized for Google Business.
We fully optimized their Google Business profiles for “EMDR” and “trauma therapy” searches.
outcomeVisibility in local packs and consistent inquiries from Google Business.
Updated practitioner listings.
We took an underutilized practitioner listing and targeted EMDR exclusively.
outcome1-2 months after our optimizations, this became one of the biggest drivers of traffic for the practice.
Improved on-site conversion rates.
Traffic was up, but inquiries were down. We made a few updates to their contact page to make the booking process smoother.
outcomeSince the outreach process became easier, client inquiries increased immediately.
Built high authority links via PR.
Our team connected with reporters of various well know websites in the health and mental health niches to secure features for our client.
outcomeFeatures in notable, trusted publications like Parade and Very Well Mind.
Resulting in…
01 / Inquiries increased by 58% year-over-year.
02 / 56% of inquiries were identified as ideal clients—an exceptional ratio in a private pay practice.
03 / With the additional revenue coming into the practice, the cofounders were able to decrease their individual caseloads.
Group practice ownership doesn’t have to be overwhelming.
It’s time to make your group practice work for you.
