atlanta practice case study | in progress update
From a growth plateau to doubling inquiries in six months.
An Atlanta-based private pay group practice came to us after two failed attempts at growth.
Google Ads brought leads, but most inquiries were seeking insurance or low-cost options and many never returned calls. A prior, short-term SEO engagement moved the needle slightly adding five to 15 additional inquiries per month, but poor execution left pages unoptimized and buttons broken.
the results
Partnering with Place Digital
Ready for something that actually worked, this practice turned to us. Only six months in, they've gone from 25+ leads per month to 60+ and climbing—over doubling their inquiries—and there’s so much more for us to achieve together.
Here’s what we did.
Optimized existing content.
We enhanced key service pages and top-performing blogs, focusing on private-pay intent keywords.
outcomeThese optimizations began generating new qualified leads in the first few months.
Optimized for Google Business.
We fully optimized the practice’s greater Atlanta profile for “near me” and or “best therapist” searches.
outcomeVisibility in local packs and consistent inquiries.
Expanded into new niches.
Next, we created new specialty pages targeting untapped markets and niche keywords.
outcomeUsing our proven page templates, the site began attracting high-converting, ready-to-book visitors.
Built high authority links via PR.
Our team connected with reporters of various well know websites in the health and mental health niches to secure features for our clients.
outcomeFeatures in publications like Scary Mommy, with more features in coming.
Created practitioner listings.
We created two Google practitioner listings targeting Christian counseling and EMDR keywords.
outcomeDoubled Christian counseling traffic to the site and starting to bring EMDR traffic to the site for the first time.
In six months…
01 / 60+ client inquiries per month—doubling their previous inquiry count.
02 / 18 clients signed per month (up from 12 before Place Digital).
The experimentation is over.
Ready for real results in six months? Reach out today to request a consultation with our team.
