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How to Set Up Google Analytics for Your Therapy Website

April 15, 2020

Read time:

2 minutes

If you’re marketing your therapy practice, tracking what works and what doesn’t is crucial.

Google Analytics is the industry-standard tool to measure your website’s performance.

Here, I go through exactly how to set up Google Analytics for your therapist website.

You’ll learn how to…

  • Make an account
  • Connect your account to your website
  • Add users

And more.

Let’s get started.

Make a Google Analytics account

Making a Google Analytics account is super easy. All you need is a Google account!

If you don’t have a Gmail, you can quickly make one for free and only use it to access your Google Analytics.

Head on over to https://accounts.google.com/.

Connect your account to your website

After you’ve set up your account, you’ll need to connect your Google Analytics to your website so Google can start tracking website performance.

To do this, you’ll need to get a hold of your tracking number, or your UA code. It’s super easy to find.

  • Go to the Admin panel. You should be able to access this in the bottom left corner of the homepage.
  • Then, under the “property” column, click on “tracking info” and then “tracking code.”
  • Your UA code should appear right away. Highlight and copy the code so you can paste it later. 

After you copy your UA code, add it to your website. The process will be different for each website builder.

  • Squarespace. Go to Settings > Advanced. Click on External API keys, and paste your UA code in the field labeled “Google Analytics account number.”
  • Webflow. Go to Settings > Integrations. Paste your UA code in the field labeled “Google Universal Analytics Tracking ID.”
  • Wix. Go to Marketing Integrations. Select Google Analytics and click “connect.” Copy and paste your UA code when prompted.
  • Weebly. Weebly is a little more complicated. Instead of your UA code, you need a snippet of code that you can find just below where you found your UA code. Copy that code, and in Settings > SEO, paste the code in the footer section. 
  • Wordpress. The easiest way to connect your Google Analytics account is by installing a plugin. Although plugins slow your site down, if you switch themes, this helps keep your Google Analytics tracking in place. Note that each plugin is different, so the setup process will be too.

If you have trouble connecting your Google Analytics account, contact your web developer or designer.

Run basic reports

Google Analytics offers powerful reporting abilities.

My favorite reports to run are under the acquisition tab (found on the left menu of the homepage). Under the acquisition tab, go to “overview.” There, you can see a pie chart of how visitors are accessing your site, either directly (people typing your URL into a search bar), from organic search, from social media, from email, or by referral (someone accesses your site via a link on another website). These are referred to as channels.

Click on any one of these channels for more insights. I like to review the data on keywords (if I’m assessing organic search) and landing pages (what page of your site visitors land on).

Did this help?

I hope this post helped you set up your Google Analytics! It’s such an amazing (and free!) marketing tool.

For more insights on SEO, digital marketing, and websites for therapists, you can sign up for my email list below. I send tips, tools, posts, and other content to help you build your therapy practice.

Meet the author

Kristie Plantinga

Hi, I’m Kristie Plantinga, the founder of Therapieseo. After working in the digital marketing industry as a content strategist, writer, website production manager, associate, and content manager, I decided to start my own business and serve a population close to my heart: therapists.

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